During the BIRTV 2023 exhibition, PCI announced its official partnership with Dolby Laboratories, becoming the exclusive agent for Dolby's full line of cinema products in China (including Hong Kong, Macau, and Taiwan). This encompassed Dolby servers, audio processors, multichannel digital amplifiers, cinema speakers, and self-service tools.

As a trailblazer in immersive entertainment, Dolby is committed to revolutionizing image and sound science, creating awe-inspiring experiences for billions worldwide. Over 50 years, Dolby has transformed the future of audio, voice, and visual experiences through industry-leading research and engineering innovation. With significant contributions to the film and television industries, Dolby has garnered 12 Oscars and 17 Emmys. The company provides comprehensive audio-video, assistive, and content management solutions for cinemas, aiming to deliver extraordinary and fully immersive theater experiences for audiences.

PCI, a major provider of audio-video solutions in China, boasts extensive expertise in the professional audio-video industry, a robust sales network, and exceptional technical service capabilities. With a plethora of successful experiences in theme parks, enterprises, governments, hotels, exhibitions, and transportation hubs, PCI has established itself in various sectors. Particularly in the film industry, as the vice chairman unit of the China Film Distribution and Projection Association's Technical Committee, PCI holds Grade A qualifications in film projection system engineering. Over the past 20 years, they've contributed to the construction of over 7,000 cinemas, including Dolby Cinema installations.

Mr. Mishka Chen, Founder of PCI, expressed, "We are honored to collaborate with Dolby. Dolby has consistently driven industry development through technological innovation and exceptional user experiences, aligning closely with PCI's philosophy. We will work together, leveraging our respective strengths and experiences, fostering close collaboration to promote and enhance the development of Dolby's innovative products in the Chinese market."

The collaboration between the two companies marks a formidable alliance, generating great anticipation. Beyond traditional commercial cinemas, PCI plans to leverage its rich resources and experiences in diverse fields to actively expand the application scenarios for Dolby products, delivering stunning Dolby audio-visual experiences to users.

Xin Lan, Director of Cinema Business Sales for Greater China at Dolby Laboratories, stated, "Quality and innovation are the cornerstones of Dolby's support for cinema industry development, creating outstanding experiences for movie enthusiasts. We look forward to partnering with PCI to bring exceptional Dolby experiences to more moviegoers and jointly explore further application possibilities."

At the BIRTV exhibition, PCI's booth showcased core Dolby Cinema products, including the Dolby DMA Multichannel Digital Amplifier, Dolby IMS3000 Media Server, Dolby DSR Series Cinema Surround Speakers, Dolby CP950/CP950A Digital Cinema Processors, and Dolby System Series Screen Speakers. Visitors could also explore the integration and advantages of Dolby Cinema solutions on-site.